The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide.
Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume.
You can’t just dip your toes into the content marketing pool, either. According to an infographic from PointVisible, organizations that invest time and money into developing a concrete content marketing strategy are more successful than “those who have a verbal strategy only, or even no strategy at all.”
The infographic shares the current state of content marketing and offers trends that savvy marketers can follow to achieve content marketing success.
For B2C marketers, PointVisible argues there is room for organizations to rise above the competition: