Infographic: When to promote during COVID-19 recovery

Is it OK to start selling your products and services again? Here’s is a chart to help you navigate back to a more normal messaging landscape over the coming months.

Infographic Planning Covid CommunicationsIs your organization ready to start putting itself back out there?

You want to first consider if your audience is ready for a sales or promotional message. Hard pitches have been ill-advised since the beginning of the COVID-19 crisis, but as the health care episode starts to wind down in the coming months, eventually you will want to start selling again.

So how do you know if the time is right?

This infographic from Media Frenzy Global offers an easy flowchart for finding your way into the next phase of your messaging strategy.

Tips include:

  • Don’t take customers out of their comfort zones.
  • Let employees be brand ambassadors.
  • Don’t be afraid to send normal brand communications.

To get their full range of advice, check out the full infographic.

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