Where you place your Facebook ad matters.
Facebook ads, Instagram ads, Audience Network, Instant Articles and Messenger all offer brand managers different advertising options for targeting audiences, but you must first decide what you want your ad to achieve.
Depending on where it’s placed, your ad could help grow brand awareness, increase app downloads or boost traffic, engagement or conversions, but different ad sets are better for differing objectives.
Location on the page itself also plays a crucial role in achieving success.
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Would your ad be better served in the Facebook news feed or in the right column? For Audience Network and Instant Articles, are the interstitial, native or banner ads better for your particular goals?
- If you’re looking to boost web traffic, Instagram is not your best option—instead, shoot for Facebook, Audience Network, Instant Articles or Messenger.
- Facebook’s news feed is best suited for objectives such as clicks to website, desktop app installs and local awareness.
- Messenger is a great way to get audiences to directly message your organization.
For more ways to identify the Facebook ad targeting and placement options that best fit your needs, check out the full infographic below.