Infographic: Which Facebook ad placements are best for your goals?

The social media titan offers plenty of advertising options, but which make sense for your organization? Consider insights from this guide before planning your marketing campaigns.

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Where you place your Facebook ad matters.

Facebook ads, Instagram ads, Audience Network, Instant Articles and Messenger all offer brand managers different advertising options for targeting audiences, but you must first decide what you want your ad to achieve.

Depending on where it’s placed, your ad could help grow brand awareness, increase app downloads or boost traffic, engagement or conversions, but different ad sets are better for differing objectives.

Location on the page itself also plays a crucial role in achieving success.

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