Infographic: Why content marketing is a must for your small business

An investment in high-quality creative collateral can lead to higher conversion rates, better SEO, increased brand recall and traffic to your website for years to come.

Ragan Insider Content

If you could conjure something to buoy your business, would you?

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing, it can “drive traffic to your website for years to come.”

You can become a respected industry voice by answering vexing questions, providing checklists and pointing readers to useful resources. Great content boosts your SEO, too.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.