If you could conjure something to buoy your business, would you?
Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing, it can “drive traffic to your website for years to come.”
You can become a respected industry voice by answering vexing questions, providing checklists and pointing readers to useful resources. Great content boosts your SEO, too.