If you could conjure something to buoy your business, would you?
Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing, it can “drive traffic to your website for years to come.”
The key here is quality. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer. If you can pump out content that’s substantive, entertaining, helpful and timeless, however, you can expect “higher conversion rates and increased brand recall.”
[FREE DOWNLOAD: How to create content that converts leads into sales]
You can become a respected industry voice by answering vexing questions, providing checklists and pointing readers to useful resources. Great content boosts your SEO, too.
How can you turn that little blog of yours into a business-boosting hotspot? The graphic advises:
- Build an email list so you can promote new content.
- Research your industry before every blog post you write (to ensure you’re covering relevant topics and keywords).
- Ask your customers what they want you to write about.
- Consider outsourcing your content marketing to an agency with relevant niche expertise.
It’s one thing to half-heartedly “do” content marketing. It’s quite another to craft a strategy, commit to a plan and invest in the resources necessary to see long-term benefits. Content marketing requires patience and persistence—and bold investment.
View the infographic below for guidance on how to succeed in the content marketing game.