Infographic: Why email marketing should get personal

Another generic message hitting a consumer’s inbox probably won’t earn a second glance—but tailoring it to your reader can boost click-through rates and conversions.

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A broad email blast is likely to end up in the wasteland of unread material.

Tailor your message, though, and open rates will likely tick up.

Including a personalized subject line and valuable content for the readers—among other tactics—is essential if you want to earn repeat customers and increase engagement. There are plenty of tools to help with this process, but be careful to ensure your automation efforts are authentic.

How important is it to send customized emails based on consumer behavior?

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