Infographic: Why it’s essential to optimize your site for voice search

Products such as Amazon Echo, Google Home and Siri have made verbal online inquiries a common practice for consumers. Here’s why brand managers must adapt.

New technology drives marketers and PR pros to adapt.

Today this comes into play as with the increased use of digital assistants. Consumers are using audible commands to search the internet.

Virtual assistants complete a variety of tasks for users, from adding an appointment to their calendar, to curating news, getting directions or finding the best deal on products or services.

So, what does this mean for marketers?

An infographic from SEOtribunal gives insight into the current state of the virtual assistant landscape, including how voice search will affect SEO with tips for priming your website for consumers’ verbal questions.

It suggests:

  • Using “natural language” is important for ranking higher in searches.
  • Succinct responses to inquiries are ideal, as the average voice reply is only 29 words.
  • Voice searches tend to rank higher in Google’s rankings, with about 75 percent landing in its top 3 spots for a given question.
  • Fifty-two percent of people are searching for deals, sales and promos.

For more ways to ready your organization’s online presence for voice search, see the full infographic below.


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