Infographic: Why marketers should invest in mobile advertising

This guide shares statistics that prove why it’s essential for brand managers to meet consumers where they spend a bulk of their time—their phones.

Advertising on little handheld devices can have a big impact on your organization’s bottom line.

Audiences spend much of their time on their smartphones, so it’s essential to put your products or services at their fingertips as often as possible.

There are plenty of data available to identify audiences’ tendencies and allow for more precise targeting on mobile devices. Retargeting options allow brand managers to show relevant ads on multiple platforms, too.

Here is a sampling of the trends and statistics Connext Digital compiled in this infographic to highlight the importance of advertising on mobile platforms:

  • In-app spending is estimated to reach $201 billion by 2021.
  • Facebook’s mobile ad revenue was estimated to be more than $15 billion in 2017.
  • Over 90 percent of Twitter videos are viewed on mobile devices.

Find more statistics and trends to keep an eye on when planning your mobile marketing strategy by checking out the full infographic below.

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