Infographic: Why marketing automation is an essential investment

Using robots to contact your customers isn’t the stuff of science fiction. Instead, these tools will help you target messaging, avoid irking potential customers and boost the bottom line.

Marketers work extremely hard to scratch out a few extra leads, grab page views and ultimately bring in more business and trade.

The work is complicated. As audiences become overwhelmed by marketing messages and digital overload, as email inboxes clog and as consumers question their brand loyalty, marketers need help.

They have to personalize content, manage a complicated sales funnel and safeguard their brand’s reputation. It takes teams of people to keep up, and not every organization has bodies to spare.

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