Infographic: Why micro-influencers make sense for marketers

Internet stars reach millions of viewers, but will they help you achieve your goals? This guide offers insight into why internet personalities with smaller follower numbers are a better fit.

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When it comes to influencer marketing, less is often more.

Having an influencer with millions of viewers showcase or mention your product or service might sound wonderful, but will your target audience even be watching?

Micro-influencers, with their smaller—but more devoted—follower numbers, command incredible engagement and trust from their niche audiences. Working with them allows brand managers to reach targeted groups that are related to their industry.

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