Good morning, PR pros:
Facebook says it won’t change course on political ads on its plaform despite many concerns that misinformation could be spread to unwitting consumers.
The move is in contrast to other social media platforms that have either stopped political ads, retargeting and other actions on their platforms in the attempt to address misinformation and election-tampering from foreign governments.
Facebook’s announcement last year that it wouldn’t police posts made by political candidates and groups met with criticism, but the company is doubling down.
The company also said it would not end so-called microtargeting for political ads, which lets campaigns home in on a sliver of Facebook’s users — a tactic that critics say is ideal for spreading divisive or misleading information.
Political advertising cuts to the heart of Facebook’s outsize role in society, and the company has found itself squeezed between liberal critics who want it to do a better job of policing its various social media platforms and conservatives who say their views are being unfairly muzzled.
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