A new Instagram feature might be music to certain marketers’ ears.
On Thursday, the social media app announced a new feature that enables users to add soundtracks to Instagram Stories.
When you tap to add a sticker to a photo or video in Stories, you’ll now see a music icon. Tap on it to open a library of thousands of songs — you can search for a specific song, browse by mood, genre or what’s popular and tap the play button to hear a preview. When you’ve selected your song, you can fast-forward and rewind through the track to choose the exact part that fits your story.
You can also choose a song before capturing a video. When you open the camera, swipe to the new “Music” option under the record button. Search for a song, select the exact part you want, and record a video as the song plays in the background.