Instagram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.
There are 300 active Instagram users, compared with 284 million for Twitter.
Instagram is also moving toward verifying accounts for “celebrities, athletes and brands,” according to a blog post from Instagram CEO Kevin Systrom.
It’s part of the platform’s effort to ensure that its numbers (and users) are authentic. Systrom writes:
We’ve been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience. As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts. This means that some of you will see a change in your follower count.
Updated Instagram usage numbers reveal that 70 percent of those 300 million active users are outside of the United States. The platform averages 70 million photos shared per day.