Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.

Good morning, PR pros:

 Beyoncé has launched her new Ivy Park collection, but the clothes have looked surprisingly familiar to some U.K. shoppers.

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The chain’s Twitter channel was also able to join the fun:

Repping since 1869 😉 #sainsburys

— Sainsbury's (@sainsburys) January 17, 2020

Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. However, if you plan on poking fun at a beloved celebrity like Beyoncé, you should be prepared for the backlash.

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