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Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.

Good morning, PR pros:

 Beyoncé has launched her new Ivy Park collection, but the clothes have looked surprisingly familiar to some U.K. shoppers.

A bad bitch 🥵#adidasxIVYPARK #Beyonce

— 𝐁𝐄𝐘𝐎𝐍𝐂𝐄 (@beyoncoe) January 17, 2020

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The chain’s Twitter channel was also able to join the fun:

Repping since 1869 😉 #sainsburys

— Sainsbury's (@sainsburys) January 17, 2020

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