Instagram gears up for longer video content

The feature would enable users to publish videos that are up to an hour long. The move competes with Snapchat and YouTube—and might prove lucrative to marketers.

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Instagram is looking to replicate a Snapchat feature to capitalize on viewers’ growing hunger for videos.

Sources told The Wall Street Journal that Instagram will launch a long-form vertical video feature on June 20, enabling users to post up videos up to an hour long.

The Wall Street Journal reported:

The decision to launch long-form video comes about two years after the launch of Instagram Stories, a feature that allows users to share photos and multiple short videos of up to 15 seconds uploaded within a 24-hour time-span. Instagram Stories is now one of the app’s most popular and fastest-growing features, according to the company, with about 300 million daily users.

The longer video option on Instagram aligns with recent moves by Facebook to make video a bigger focus of its offerings. This push has given Facebook an entree into additional video advertising, which sells at higher rates than other kinds of digital advertising.

Business Insider reported:

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