Instagram GIFs open new doors for PR, marketing

The photo-sharing network is vying with Snapchat to get users sharing content through their platforms. How will adding GIFs augment your content strategies?

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The internet’s favorite tool is coming to Instagram.

The platform announced that it would introduce an integration with GIPHY, one of the main outlets providing GIFs.

The Verge reported:

After months of rumors and limited rollouts, Instagram is officially adding GIF support to its Stories feature. Starting today, you can now plaster dancing cats and flying cheeseburgers over your photos and videos. The options are endless with hundreds of thousands of moving stickers to choose from thanks to GIPHY integration. Instagram is also announcing an upcoming feature that will let users upload photos and videos of any size to Stories, so you’ll no longer be forced to awkwardly crop them in that 9:16 (portrait) format.

How should communicators and brand managers use GIFs in their Instagram Stories?

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