Instagram introduces shopping features to brand posts

The tools, which enable you to add stickers to Stories as well as icons to posts in the Explore tab, aim to woo marketers and help consumers buy stuff through the platform.

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Instagram is courting marketers by enhancing its platform for easier shopping experiences.

On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts.

In a blog post, Instagram wrote:

Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community. In fact, more than 90 million accounts now tap to reveal tags in shopping posts on Instagram every month.

The first feature, called “Shopping in Stories,” is available for marketers and business owners in 46 countries.

TechCrunch reported:

With Shopping Stickers, brands can choose to add one per story and customize the color to match their photo or video. A tap opens the product details page, and another sends them to the merchant’s site. Businesses will be able to see the number of taps on their Shopping sticker, and how many people tapped through to their website.

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