Social Media

Instagram launches business account

The visual social platform is showing off what marketing through its app can do via various brands’ success stories. 

By Kevin Allen
@kevin_j_allen
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The social media platform has created a new account, @instagramforbusiness, to act as “a source of inspiration for the business community,” according to a company blog post.

Here’s the first post from the account, which comes with a detailed description of why Instagram decided to launch it:

The business community in all capacities—from major brands, to small businesses and creative agencies—has been an important part of Instagram since the beginning. Today, we’re introducing the new @instagramforbusiness as a place to celebrate and inspire with unique stories from our business community. On this account, we’ll highlight the work major brands, small business and creative agencies are doing on the platform. And share stories from all different kinds of businesses in all four corners of the world. To kick it off, we’d like to spotlight global brands—one of which pioneered the way for companies to share incredibly engaging content that’s authentic to their brand. Every mouthwatering photo @benandjerrys shares embodies an aspect of their values—whether it’s their commitment to the environment, their stance on social and economical issues, or the high quality ingredients that make their ice cream so good. Since joining in 2011, Global Digital Marketing Manager at Ben & Jerry’s @mhayes says it’s their community that makes Ben & Jerry’s so successful on Instagram. “For us, it’s all about our amazing fans and being able to connect with them and celebrate what we’re made of. That’s everything from our generous chunks and swirls, to our commitment to ethical sourcing. In addition, we try everyday to love our fans more then they love us.”

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