Instagram makes its first live video offering

The photo and video sharing application is making a play to reach consumers in real time. Here’s how.

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First, there was Facebook Live, and now Instagram Live is rolling out to the masses.

Instagram is taking a break from borrowing new features from Snapchat to borrow one from its parent company.

The feature, which allows users to broadcast from their phones on Instagram in real time, will be available to all users starting this week. It was previously available only to select users.

To start a broadcast, users should open the Stories feature and click on the “Live” tab at the bottom. Instagram will also feature a “Top Live” section on the Explore tab so that users can find other live broadcasts that might interest them.

RELATED: Attend the Big 5 social media boot camp, with presentations on Facebook, LinkedIn, Twitter, Snapchat and Instagram.

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