Instagram offers text-only posts

Looking to share information with your organizations’ audience without uploading a picture or video? The platform is now making words more visual with its latest feature.

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A picture might be worth a thousand words, but some PR and marketing efforts call for additional text.

Visuals are taking over content marketing and social media efforts—74 percent of social media marketers use visuals in their campaigns—but what happens when you still need to say something? Enter a new way to make text more appealing: Instagram’s text posts.

The social app announced its new feature, now available to users, in a blog post and on Twitter:

Introducing “Type” mode in stories, a new way to share anything that’s on your mind!

— Instagram (@instagram) February 1, 2018

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