When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers. The company announced the new ad units through its Instagram for Business blog:
With technology that leverages the best of Facebook’s ads infrastructure, it’s now easy for advertisers on Instagram to target their message more effectively and reach people based on what they care about—whether it’s fashion, sports, cars or food. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.
Instagram further explained the following new options: