Digital marketers love data—and will soon have more of it to track in their Instagram feeds.
It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool.
Later.com reports that the app’s new detailed analytics will provide specific information for businesses and marketers about their posts, followers and “likes.”
A spokesperson for Instagram said that although the function is being tested in some users’ feeds now, a platform-wide rollout “is coming to Instagram in a few months.”
Here are a few highlights of what marketers can expect:
To help brand managers increase their organizations’ presences and promote awareness, Instagram developers are testing three new profile features.
Here’s the gist from Later.com: