Instagram overhauls analytics and business profiles

If you’ve been disappointed with the social media app’s measurement feature, worry no more. It recently confirmed a platform-wide upgrade. Here’s what you can expect—and when.

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Digital marketers love data—and will soon have more of it to track in their Instagram feeds.

It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool. reports that the app’s new detailed analytics will provide specific information for businesses and marketers about their posts, followers and “likes.”

A spokesperson for Instagram said that although the function is being tested in some users’ feeds now, a platform-wide rollout “is coming to Instagram in a few months.”

Here are a few highlights of what marketers can expect:

Business profiles

To help brand managers increase their organizations’ presences and promote awareness, Instagram developers are testing three new profile features.

Here’s the gist from

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