Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

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Good morning, PR pros:

The Federal Trade Commission recently issued a guide, “Disclosures 101 for Social Media Influencers,” which outlines rules for disclosing any “financial, employment, personal or family relationship” that social media rock stars have with the organizations they post about online.

PR/social media pros take note: FTC publishes “Disclosures 101 for Social Media Influencers” – new guidelines covering the degree a social media influencer must disclose his or her relationship with an organization. (Via ⁦@InstituteForPR⁩)

— Sonja Popp (@SonjaKPopp) December 5, 2019

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