Instagram tops 80 million users, with 4 billion photos shared

The site’s incredible growth and popularity points to the powerful trend that images are the lingua franca of the Internet. Is your brand using this service?

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In addition to its billion-dollar payday courtesy of Facebook, the photo-sharing service, in which users add filters to pictures so they look like they were plucked from your parents’ old photo albums, has surpassed 80 million users.

According to Venture Beat, users of the service have shared four billion photos.

Instagram is only two years old, and its rapid growth speaks to the fact that photos are the lingua franca of the Internet. It’s also a well-run company—50 million users have been added since the site launched an Android version in April.

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