Instagram unveils new analytics tools for marketers

Around nine months after the photo-sharing service launched an ad program, it has unveiled tools by which to measure how those ads perform.

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Page Insights: This dashboard tracks impressions, reach and engagement on unpaid posts. This tool also provides age/gender/location demographics. Ad Insights: This dashboard gives provides campaign insights and much of the same information as the Page Insights tool. It also helps advertisers track their budget and reach. Ad Staging: Advertisers can use this tool on their desktops to create and preview campaigns before going live. Users can edit the photo, captions and location information and preview the post before it goes up. ​

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