Instagram worth $100B—thanks to users spending more time on it

The app has its members spending nearly as many minutes per day on the platform as they do on Facebook—and it’s raking in marketing revenue as it caters to teenagers.

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Facebook is reaping the benefits of buying Instagram six years ago.

A recent report revealed that people are spending nearly as much time on Instagram as they are on Facebook—and the app is also attracting hard-to-court teenage social media users.

Recode reported:

This month, Instagram users in the U.S. spent nearly as much time in the Android app as Facebook users spent on their app, according to new data from online measurement company SimilarWeb.

On average, Instagram users spent 53 minutes per day with the Android app in June — just five minutes less than Facebook users spent with their app. Snapchat users spent 49.5 minutes in the Snap app, on average.

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