Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.

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Good morning, PR pros:

Twitter experienced a global outage Thursday, its second this month. (On July 3, Facebook, Instagram and WhatsApp also reported outages.) Many social media users panicked—did you?—but Twitter was back after roughly an hour. How should a mega-platform respond to a mega-lapse in service?

For its part, Twitter announced its return with a succinct, cheeky tweet:

miss us?

— Twitter (@Twitter) July 11, 2019

Here are today’s top stories:

A recent report by InfluencerDB reveals that average Instagram engagement (measured by an account’s “like follower ratio”) is declining, with engagement for those in the travel industry dropping 3.5% from last year. Sponsored posts’ engagement has dropped 2.4% and non-sponsored posts has seen upward of 4.5% less engagement. (Note: InfluencerDB no longer offers this kind of data and is now a contact and campaign management tool.)

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