The 20 or so publishers that signed on to be part of Facebook’s Instant Articles aren’t all happy about the new service.
Some are unhappy with the advertising options and lack of revenue from articles published directly on Facebook.
Much of the problem stems from Facebook’s regulations, which state that an ad can be placed every 500 words. Those “large banner” ads can be 320 x 250 pixels. Publishers don’t have such restrictions on their own sites.
From the Wall Street Journal:
The product is still in its infancy, but publishers including The Washington Post, New York Times and LittleThings.com are finding it difficult to extract as much revenue per article from Instant Articles as they do from pages on their own websites, according to people familiar with the situation.
Instant Articles product manager Michael Reckhow promised in comments to Wall Street Journal that Facebook would improve the product.