Many digital marketers are adapting their outreach to meet the evolving desires of tech-savvy consumers.
Does that mean printed marketing materials are a thing of the past? Probably not.
A new digital marketing trend enhances boring, old print materials and makes them interactive—and much more appealing to consumers.
This trend—powered by the rise of augmented reality—is helping marketers reach customers in a more personal way.
What is interactive marketing?
A combination of traditional print materials combined with digital elements or enhancements such as electronic text, graphics, 3D holograms or sounds.
These materials are designed to respond to user interactions and add depth to their experience.
How augmented reality can bring print to life