Irish mobile phone carrier apologizes for ‘transphobic’ billboard

Consumers shared photos of the marketing campaign on Twitter, sparking criticism of the brand. 

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The billboard, which was installed on the outskirts of Dublin, read, “Sorry Vodafone customers, it turned out he was a she after you’d used all your data.”

Many folks on Twitter didn’t take kindly to the advert:

Hi @ThreeCare. Can someone explain this ad in Stoneybatter? Certainly insensitive, possibly transphobic, not okay.

— Luke Field (@LukePField) July 15, 2015

On the day that #GRBill completes passage through Oireachtas …. This crap from @ThreeCare

— Suzy Byrne (@suzybie) July 15, 2015

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