Irish mobile phone carrier apologizes for ‘transphobic’ billboard
Consumers shared photos of the marketing campaign on Twitter, sparking criticism of the brand.
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The billboard, which was installed on the outskirts of Dublin, read, “Sorry Vodafone customers, it turned out he was a she after you’d used all your data.”
Many folks on Twitter didn’t take kindly to the advert:
Hi @ThreeCare. Can someone explain this ad in Stoneybatter? Certainly insensitive, possibly transphobic, not okay. pic.twitter.com/uun3oVDOha
— Luke Field (@LukePField) July 15, 2015
On the day that #GRBill completes passage through Oireachtas …. This crap from @ThreeCare https://t.co/iJtvyG3rrR
— Suzy Byrne (@suzybie) July 15, 2015
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