Irish mobile phone carrier apologizes for ‘transphobic’ billboard
Consumers shared photos of the marketing campaign on Twitter, sparking criticism of the brand.
The billboard, which was installed on the outskirts of Dublin, read, “Sorry Vodafone customers, it turned out he was a she after you’d used all your data.”
Many folks on Twitter didn’t take kindly to the advert:
Hi @ThreeCare. Can someone explain this ad in Stoneybatter? Certainly insensitive, possibly transphobic, not okay. pic.twitter.com/uun3oVDOha
— Luke Field (@LukePField) July 15, 2015
On the day that #GRBill completes passage through Oireachtas …. This crap from @ThreeCare https://t.co/iJtvyG3rrR
— Suzy Byrne (@suzybie) July 15, 2015
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