Is Chipotle’s big hiring day a smart PR stunt?

The restaurant chain hopes to hire 4,000 new employees during its debut career event.

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The company faces increasing competition for employees as minimum wages rise around the country. A high-profile mass hiring like this could help the company bring awareness to its benefits.

CNN Money explains:

The new hires will be in entry-level positions that earn an average hourly pay of $10 an hour and get a 401(K). Chipotle also began offering all staff access to paid vacations and tuition reimbursements in July.

In a bid to lure applicants, Chipotle (CMG) is advertising opportunities to move up at Chipotle. About 95% of its managers are promoted from within the company, and 10,000 entry-level workers were promoted to management positions over the past year.

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