The company faces increasing competition for employees as minimum wages rise around the country. A high-profile mass hiring like this could help the company bring awareness to its benefits.
CNN Money explains:
The new hires will be in entry-level positions that earn an average hourly pay of $10 an hour and get a 401(K). Chipotle also began offering all staff access to paid vacations and tuition reimbursements in July.
In a bid to lure applicants, Chipotle (CMG) is advertising opportunities to move up at Chipotle. About 95% of its managers are promoted from within the company, and 10,000 entry-level workers were promoted to management positions over the past year.