Is incorporating user data into PR messaging ‘creepy’?

Netflix and Spotify have drawn on customers’ statistics to tell resonant stories. Not everyone is along for the ride, as some see the tracking of consumer habits to be intrusive, at the very least.

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Santa might know who has been bad or good, but Netflix knows how many times you watched “A Christmas Story” this week.

In a humorous tweet, the video streaming company poked fun at dozens of users who had repeatedly viewed “A Christmas Prince” in recent weeks.

To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?

— Netflix US (@netflix) December 11, 2017

The tweet was retweeted over 100,000 times and got lots of play among Twitter’s more waggish users. Netflix’s tweet recalls other brand presences that have added a little snark, including Wendy’s and DiGiorno.

Some users found it creepy that Netflix admitted that it had tapped into user data.

This is amazing. Except for the “watching us like big brother ” part 😉

— blake (@blaketopia) December 11, 2017

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