Is KLM’s new social media campaign caring or creepy?

“Dutch airline KLM has started a new campaign to surprise travellers who check in on Foursquare with something personal that might make their travel a little less stressful,” reports the  About Foursquare website. Here’s how it works: When someone “checks in” at Amsterdam’s Schiphol Airport, KLM’s team gathers as much public information shared by the person through social networks as they can to then surprise them with a personalized gift. The airline is usi…