Apps are an integral part of many consumers’ daily lives.
Do brand managers do a sufficient job of using apps to meet consumer needs and increase engagement?
For now, yes.
Although millennials still command the lead among consumers who regularly use smartphone apps, data from comScore’s 2016 Consumer App report suggests every segment of the population is increasing their app usage.
To increase your engagement across audiences—and promote your brand—consider these insights:
How millennials use apps—and why it matters
Though it’s probably not a huge surprise, data say millennials continue to spend an excessive amount of time on their smartphones. Apps remain crucial to their heavy usage.
Which apps are they using and how can you use marketing to reach them?
Data say to align your content with the biggest names in the app industry—Facebook and Google.