Is marketing driving app installs? Data say ‘yes’

Many brand managers use applications—and their data—to boost brand loyalty and drive sales. Is smartphone technology the best method for reaching consumers? Definitely. Here’s insight.

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Apps are an integral part of many consumers’ daily lives.

Do brand managers do a sufficient job of using apps to meet consumer needs and increase engagement?

For now, yes.

Although millennials still command the lead among consumers who regularly use smartphone apps, data from comScore’s 2016 Consumer App report suggests every segment of the population is increasing their app usage.

To increase your engagement across audiences—and promote your brand—consider these insights:

How millennials use apps—and why it matters

Though it’s probably not a huge surprise, data say millennials continue to spend an excessive amount of time on their smartphones. Apps remain crucial to their heavy usage.

Which apps are they using and how can you use marketing to reach them?

Data say to align your content with the biggest names in the app industry—Facebook and Google.

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