It’s latest installment is titled “Corporate America takes on multilingual PR”—a ripe topic for many people in the industry (see: today’s PR Daily story on managing Facebook pages in multiple languages).
So, why does the NPR story focus on marketing and advertising?
Instead of interviewing PR professionals, or dissecting public relations outreach, NPR examines the way marketers target Asian-American audiences with advertising campaigns. The story features ad campaigns from Toyota, Walmart, and McDonald’s.
That’s why ad campaigns hone in on Asian-Americans with the largest U.S. populations, says Jane Nakagawa, a senior vice president at InterTrend. The industry uses a strategy it calls “CKV”—”kind of our shortened version of Chinese, Korean and Vietnamese,” she said.