Is PR dead, again?

Here we go, someone else claiming PR is dead. Brian Halligan, CEO of Hubspot, blogged that journalists no longer need PR pros because of all the new tools — Google, basically — for finding story ideas. Meanwhile, PR pros no longer need journalists to tell their clients’ stories because of the countless storytelling channels the Web has provided. “So, is PR dead?” He wrote. “Well, the bad news is that as the game has been traditionally played, it is probably dead o…

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