Is PR on its deathbed?

Yet that’s what the title of PR veteran Robert Phillips’ new book, “Trust Me, PR is Dead,” insists. Margaret Heffernan writes in Huffington Post that Phillips’ book “marshals a powerful argument that no one in the world trusts PR anymore.”

“PR is dead because neither the clients nor the market believes a word it generates,” Heffernan says.

I haven’t read Phillips’ book, but this isn’t the first time I’ve heard these and other claims about the industry’s death knell.

Heffernan’s piece cites evidence of PR’s death, including a “shallow” talent pool, lack of measurement and accountability and the farce of corporate social responsibility programs. These sentiments and more can be found every day on PR Daily.