Is social media the answer to your millennial marketing woes?

Younger consumers are always online. To meet their needs in cyberspace, consider these keys to successful digital marketing.

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Ragan Insider Content

If there’s one thing you can associate with millennials, it’s their frequent use of social media.

Many marketers mistakenly think there’s a single, straight path to capturing millennial customers.

If you take an approach that uses social media, here are three things to consider:

Use numbers. Statistics will help you identify whether social media can act as your bridge to millennials. Almost 90 percent of millennials are active on Facebook, more than 70 percent use YouTube, and over 60 percent rely on Google. Instagram has the lowest percentage of millennial followers, with only 34 percent. Use data to set your priorities; then determine which platforms to use.

Be unconventional. Millennials are an untraditional generation. Many do not value traditional marketing in the way that Baby Boomers do. They also spend more time on computers and smartphones than they do watching TV or listening to the radio.

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