Is technology PR broken?

The experts discuss industry rifts and how to fix them.

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“Journalists hate you [tech and startup PR professionals] because you (whether you know it or not) hate the journalists. You don’t show them respect. You’re sending them an email that sounds like you don’t give a shit

“Thank you for making it so that each reporter who speaks to me is pleasantly surprised that I don’t sound like a retarded robot from the planet asshole.”

Some outspoken PR types rallied to the defense of the profession, but most bit their tongue and waited for the furor to die down. Why? Vitriolic blog posts like this one are not uncommon.

You may recall a similar incident in August 2008. Forbes contributor Jennifer Leggio blogged that the broken record skipped when Edelman’s Steve Rubel inflamed the industry with the question, “Is Tech PR becoming obsolete?”

Four years later, experts from all sides of the industry agree that tech PR is more relevant than ever. Here’s what they told me about the topic:

The Startup Starlet: Amy Jackson, public relations manager for Tripit

“Tech PR isn’t broken. I think it’s just changed a lot. The principles of good PR apply to whatever industry you’re in.

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