Is this ‘banned’ Super Bowl spot a super PR stunt?

Either way, it is super G-rated. Plus, early winners of Super Bowl XLVII, Taco Bell confirms Cool Ranch Doritos Locos Tacos are coming, ‘The Facebook Diet,’ fictional libraries, ‘Les Mean Girls,’ and more.

Ragan Insider Premium Content
Ragan Insider Content

While PR Daily has delved into photography tricks, we’ve largely avoided the topic of pornography tricks. Well that buck stops here, thanks to an allegedly “banned” Super Bowl spot from PornHub that may have tricked us all. Knowing full well that CBS would reject the video portal’s 20-second (already peculiar) ad because it fails to meet network standards, Business Insider threw a penalty PR flag, calling it one big stunt. In the mean time, the company continues raking in free press without having to shell out a single penny of the $4 million price tag that a 30-second ad would have cost it.

Here’s the spot, which is 100 percent SWF—too bad:

RELATED: Twitter apologizes for Monday’s porn gaffe

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.