Is this new service brand monitoring or ‘brandjacking’?

Seth Godin, the founder of Squidoo and all around “marketing guru,” has launched Brands in Public, a service that creates ‘unofficial’ pages to aggregate ongoing conversations about brands on Twitter, YouTube and blogs. “Godin’s new concept is set up as a public dashboard where you can monitor what’s said about your brand,” reported Advertising Age ’s Michael Learmonth. “But there’s a twist. For $400 a month, you can ‘curate’ your own brand’s pa…