Is this the best acquisition press release ever?

“Woot.com, an e-commerce company which sells ‘one item per day until it is sold out or until 11:59 p.m. Central time,’ has been acquired by Amazon.com,” PRNewser reported on Wednesday. The company announced the acquisition with a  press release that started: “Holy crap! Woot has signed an agreement with Amazon — yes, the Amazon — to become an independent subsidiary of the ecommerce colossus.” PRNewser called the “best acquisition press release ev…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.