Is Wrigley Field a more important brand than the Cubs?

As the stadium celebrates its centennial, a lifelong fan contemplates whether the ‘friendly confines’ are a bigger draw than the ‘lovable losers’ who play there.

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Yum! Check out the birthday cupcakes from Jewel-Osco for the first 10,000 fans at tomorrow’s #WrigleyField100 game. pic.twitter.com/6e8vy1BVlG

— Chicago Cubs (@Cubs) April 22, 2014

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