Marketing Is Wrigley Field a more important brand than the Cubs? As the stadium celebrates its centennial, a lifelong fan contemplates whether the ‘friendly confines’ are a bigger draw than the ‘lovable losers’ who play there. By Kevin Allen@kevin_j_allenApril 24, 2014 SHARE Ragan Insider Premium Content Yum! Check out the birthday cupcakes from Jewel-Osco for the first 10,000 fans at tomorrow’s #WrigleyField100 game. pic.twitter.com/6e8vy1BVlG — Chicago Cubs (@Cubs) April 22, 2014 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.