Is Wrigley Field a more important brand than the Cubs?

As the stadium celebrates its centennial, a lifelong fan contemplates whether the ‘friendly confines’ are a bigger draw than the ‘lovable losers’ who play there.

Ragan Insider Premium Content
Ragan Insider Content

Yum! Check out the birthday cupcakes from Jewel-Osco for the first 10,000 fans at tomorrow’s #WrigleyField100 game.

— Chicago Cubs (@Cubs) April 22, 2014

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.