Is your hospital using social media to connect to pregnant patients?

The hot new trend in childbirth isn’t having a doula or practicing Lamaze. It’s social media. Fifty percent of new mothers sent text messages or updated their Facebook profiles while in labor. In this blog post by Neil Andrew James of Adrenaline, he brings up the concept of marketing possibilities that hospitals and medical centers can explore to engage with their pregnant patients. Well, it definitely gives a whole new meaning to the phrase, “push marketing.” —Karen Rocks

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