Social Media Is your ‘personal brand’ really what you think it is? A quick exercise will help you determine whether you have a personal brand—and what it says to the world. By Michael SebastianMarch 2, 2011 SHARE “Seems like most people are working hard at making their personal brands more professional. And most professional brands are trying to figure out how to become more personal.” So, what is your personal brand—do you even have one? To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.