Is your PR pitch newsworthy? 6 questions to help you find out
Before you hit send on that email to a reporter (or reporters), you had better make sure it’s worth their time.
Let’s go back to the old “Journalism 101″ inverted pyramid style of writing news. OK, I’m dating myself here, but these six rudimentary questions will help determine if you have a story to share.
Before you begin writing your pitch or press release, ask yourself:
1. Who gives a crap? If you can answer this question, your response belongs in the headline or subject line. Hint: Relatives and paid employees don’t count.
2. What makes my story outshine the other 372 that crossed the desk of the reporter or blogger today? Hint: Pitch purple snowflakes.
3. Where would my story fit in to this reporter’s world? Hint: Relevance rules.
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