Let’s go back to the old “Journalism 101″ inverted pyramid style of writing news. OK, I’m dating myself here, but these six rudimentary questions will help determine if you have a story to share.
Before you begin writing your pitch or press release, ask yourself:
1. Who gives a crap? If you can answer this question, your response belongs in the headline or subject line. Hint: Relatives and paid employees don’t count.
2. What makes my story outshine the other 372 that crossed the desk of the reporter or blogger today? Hint: Pitch purple snowflakes.
3. Where would my story fit in to this reporter’s world? Hint: Relevance rules.