Is your press release truly timely?

Reporters aren’t going to cover your story if it isn’t timely. Here’s how to know for sure that it is.

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The question you have to ask yourself when writing a press release is this: “Why is it important to issue this press release now rather than last month or even next month?”

If you don’t have a good answer, your story probably isn’t very timely.

There’s a reason newsjacking is so effective. You’re injecting your own story into a breaking news story. You’re telling a timely story and people want to read it because it’s relevant at that moment.

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