Is your press release truly timely?
Reporters aren’t going to cover your story if it isn’t timely. Here’s how to know for sure that it is.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
The question you have to ask yourself when writing a press release is this: “Why is it important to issue this press release now rather than last month or even next month?”
If you don’t have a good answer, your story probably isn’t very timely.
There’s a reason newsjacking is so effective. You’re injecting your own story into a breaking news story. You’re telling a timely story and people want to read it because it’s relevant at that moment.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)