It’s foolish for brands to ignore Pinterest

Don’t worry about folding it into a giant strategy, just start pinning, argues Shel Holtz.

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All of this is driving bloggers to write posts with headlines such as, “8 ways to use Pinterest for nonprofits” and “Six steps to driving traffic from Pinterest.”

(Think I’m overstating the case? Scroll through the 50 million-plus Google Blogsearch results for Pinterest.)

Inevitably, the naysayers have been nipping at the heels of the enthusiasts. Forrester analyst Darika Ahrens was among the most prominent, writing on her Forrester blog:

“There’s no denying that Pinterest is fun, looks great, and a lot of people love playing with it. That is also true of kittens but no one’s rushing to include them in their 2012 marketing plans.”

I won’t spend any time on the fact that, unless you run a pet-related business, kittens wouldn’t be part of any marketing strategy. Instead, I’d like to pose a question: Does everything need to be part of a strategy? Is it never appropriate to just try out a tactic?

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