But August also represents the biggest vacation month of the year, which means some of you still have some time to catch up on this year’s reading.
Here’s a list of books you should read this summer, if only to get you ready for kicking butt the rest of the year.
While fiction, in the No. 5 spot, is cheating a little bit, it’s included because all work and play makes for a very boring person.
So, as you’re heading out for your last bit of summer, consider taking (or downloading) the following books to read while you sip your Mai Tais.
“What Would Google Do?” This is not a new book, but it should be required for anyone in a field that works with external audiences. Author Jeff Jarvis set out to help business leaders question how to approach the Web.
For communications professionals, it will inspire creative thinking about the things we’ve always done. As we look to use the Web to build the brands of the companies we work with/for, it’s a must to think about how Google has quickly become one of the biggest companies in the world—and learn how to apply those philosophies to traditional organizations.