It’s time to debunk 4 PR myths

Misconceptions continue to run amok in the PR industry. Many in our field are unclear about the difference between public relations and media relations. And how many times must we answer questions (or are they accusations?) from our clients and prospects who insist, “PR doesn’t generate sales,” and “We don’t need PR; we’re on Facebook!” Let’s set the record straight — again. — Susan Young

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.