J. Crew promotes fall catalog with exclusive Pinterest debut
The fashion retailer launched its highly anticipated fall collection in style, eliciting chatter with a limited release on the popular image-based social platform.
On Monday, J. Crew unveiled its fall catalog board on Pinterest, giving loyal followers an early glimpse at the collection and the opportunity to preorder new styles. The effort is a social media marketing first for any fashion brand on the virtual pinboard site.
It’s a fresh move for J. Crew, which just last year didn’t have even a smidge of social media presence. The board features all the women’s looks for fall. No mere coincidence there: The overwhelming majority of Pinterest’s 70 million users are women.
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