On Monday, J. Crew unveiled its fall catalog board on Pinterest, giving loyal followers an early glimpse at the collection and the opportunity to preorder new styles. The effort is a social media marketing first for any fashion brand on the virtual pinboard site.
It’s a fresh move for J. Crew, which just last year didn’t have even a smidge of social media presence. The board features all the women’s looks for fall. No mere coincidence there: The overwhelming majority of Pinterest’s 70 million users are women.